ACCOUNT STRUCTURE

Think about it like this; before building a house, the first step is to add strong foundation. And just like building your dream home, the structure of your company's online foundation must also come first. Developments with ad extensions in Google have increased the need for a detailed and granular structure.

Make It Rain takes all the brick laying for you, by developing a solid Pay Per Click account structure, allowing us to have effective budget management and no budget suffocation. Within this foundation, we create the most relevant ad extensions to the user, giving them a better brand experience by communicating your offering. In turn, this will help with relevancy so you can target a great quality score while making reporting quick and clear.

KEYWORD MIX

Having the right mix of keywords and match types is imperative in PPC management if you want to meet your objectives. Amazingly enough, many advertisers neglect what's known as long tail, enabling the PPC account from generating lower cost clicks and conversion. These type of searches are traditionally closer to end of the conversion path.

Make It Rain specifically targets these users with a relevant ad and offer. Without including these keywords, trust is solely relied on a generic or inaccurate ad to grab the users attention, ultimately making you pay an inflated Cost Per Click.

AD COPY TESTING

To make someone click on your PPC ads rather than competitors, we created a hierarchy of information for each ad. Since the amount of characters is limited, the ad copy we write precise and targeted to communicate the offer.

LANDING PAGE OPTIMIZATION

We've done the hard part! Now let's go straight to the source. They have clicked your ad and have visited the site. Since we only have less than a second to keep the user engaged, let's not make them have to look any harder for what they want by navigating through the site.

Make It Rain implements deep linking to the most relevant page, bringing the user directly to your product or service. Rest assured, we will test the best page layouts to increase conversion and number of sales continuously throughout the PPC campaign.

CONVERSION ANALYSIS

Make It Rain understands the value of each paid search click by analyzing the click path across all channels. For instance, it is not very common that a user will see your PPC ad for the first time, click it and buy something straight away.

Most likely, they will have seen a number of different mediums such as a display ad, email, SEO result, Facebook page and PPC ad before they decide to buy. We work out the direct effect of this user behaviour to optimize your PPC campaigns in granular detail to generate more sales.