85% OF INTERNET USERS NEVER SCROLL BEYOND THE FIRST PAGE OF SEARCH RESULTS

That means that if your business website doesn't appear on the first page of search results, 85% of people making Internet searches are never going to find you

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SEARCH ENGINE OPTIMIZATION

Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords

SEO ADVERTISING

Our search engine optimization team has clocked thousands of hours honing our skills with on-page SEO, link building, content syndication, social media, blogging and everything in between.

We have helped clients across numerous business verticals navigate the Google SEO puzzle and place in the top 5 results. Advanced link building methods and content development along with our exclusive webmaster relationships allow us to design and execute campaigns more quickly and effectively than ever before.

  • Keyword research unveils valuable search terms.
  • Website architecture and content are optimized.
  • Link building is performed to increase rankings
  • Website analytics help measure results achieved.

ON-PAGE SEO SERVICES

  • Keyword Research
  • Title Tag Optimization
  • Image Optimization
  • URL Rewrites
  • SEO Page Content
  • Blog Development
  • Cross Linking
  • SEO Site Architecture
  • Dynamic/Freshly-Updated Content

OFF-PAGE SEO

  • Advanced Link Building
  • Content Syndication
  • Online Public Relations
  • Themed Link Targeting
  • Article Distribution
  • Press Release Distribution
  • Video Distribution
  • Blog Commenting
  • Forum Participation

PAY PER CLICK ADVERTISING

Increase relevant traffic to your website through paid search engine advertising

PPC ADVERTISING

  • Take advantage of existing demand for your products & services.
  • Pay only for relevant traffic limit by geography, days of the week, time-of-day, keywords, et.
  • With well written ad copy, reduce your number of dead leads.

ACCOUNT STRUCTURE

Think about it like this; before building a house, the first step is to add strong foundation. And just like building your dream home, the structure of your company's online foundation must also come first. Developments with ad extensions in Google have increased the need for a detailed and granular structure.

Make It Rain takes all the brick laying for you, by developing a solid Pay Per Click account structure, allowing us to have effective budget management and no budget suffocation. Within this foundation, we create the most relevant ad extensions to the user, giving them a better brand experience by communicating your offering. In turn, this will help with relevancy so you can target a great quality score while making reporting quick and clear.

KEYWORD MIX

Having the right mix of keywords and match types is imperative in PPC management if you want to meet your objectives. Amazingly enough, many advertisers neglect what's known as long tail, enabling the PPC account from generating lower cost clicks and conversion. These type of searches are traditionally closer to end of the conversion path.

Make It Rain specifically targets these users with a relevant ad and offer. Without including these keywords, trust is solely relied on a generic or inaccurate ad to grab the users attention, ultimately making you pay an inflated Cost Per Click.

AD COPY TESTING

To make someone click on your PPC ads rather than competitors, we created a hierarchy of information for each ad. Since the amount of characters is limited, the ad copy we write precise and targeted to communicate the offer.

LANDING PAGE OPTIMIZATION

We've done the hard part! Now let's go straight to the source. They have clicked your ad and have visited the site. Since we only have less than a second to keep the user engaged, let's not make them have to look any harder for what they want by navigating through the site.

Make It Rain implements deep linking to the most relevant page, bringing the user directly to your product or service. Rest assured, we will test the best page layouts to increase conversion and number of sales continuously throughout the PPC campaign.

CONVERSION ANALYSIS

Make It Rain understands the value of each paid search click by analyzing the click path across all channels. For instance, it is not very common that a user will see your PPC ad for the first time, click it and buy something straight away.

Most likely, they will have seen a number of different mediums such as a display ad, email, SEO result, Facebook page and PPC ad before they decide to buy. We work out the direct effect of this user behaviour to optimize your PPC campaigns in granular detail to generate more sales.