You Have 5 Seconds to keep a New Visitor on Your Website
Your website should capture with prospective customers and convert them into new opportunities. Your website should be your best sale person!
WEBSITE DEVELOPMENT & DESIGN
We are your consultant, designer and developer all in one. We seamlessly take you from strategy to post-launch, with a specialist working on your website at each phase. We never cut corners. We create handcrafted beautiful websites that produce results.
We know why most websites fail to achieve business objectives
Our methodology is proven for each industry
You'll be working with a team of experts
WHY MOST WEBSITES FAIL?
To create a successful website, you first need to understand a few fundamental things about your target audience and your sales strategy: What is your typical visitor looking for? Who is and is not your ideal customer? What is the potential value of each customer, in both the short and long term?
The answers to these questions and many more will affect the design, content, and structure. Too many times, these questions aren't asked or the wrong inferences are made from incomplete information or the reliance on assumptions. Here are some of the most common reasons why websites fail to achieve business objectives.
LACK OF TRUST BUILDING ELEMENTS
If website visitors don't trust you as a reputable company then they will most likely not do business with you. A few examples of trust building elements include professional-looking design, usage of original photography, and 3rd party validation such as off-site reviews. Our interface designers and online marketers have conducted multiple tests to find out that works and what doesn't when it comes to trust building elements.
MESSAGE MIS-MATCHING
This is when the messaging on your website doesn't match up with the expectations set by your advertising or does not fulfill the needs of your potential customers. This can result in high bounce rates and a low ROI for a website that is otherwise well designed. That is why we analyze your customer base and online sales strategy to better understand their needs to craft appropriate messaging for your website.
WEBSITE DEVELOPMENT SHORTCOMINGS
Too many times, front-end coders and back-end developers take shortcuts, Those who suffer are your website visitors and your business. Things like slow page load time, incompatibility with specific web browsers or mobile devices, and broken pages lead to potential customers leaving your website. That is why we have strict development standards that make our websites compatible, fast, and ready for search engine optimization.
REVIEW OF CURRENT SITUATION
If you have an existing website, we first want to find out what does and doesn't work about it. If you have not already, we setup website tracking software on your website and review the data to come up with improvements to implement on the next version of your website.
FRONT-END CODING
We use the latest front-end coding standards while ensuring that our websites are compatible with mobile devices and are search engine-friendly. We've been creating a growing number of responsive design websites as mobile integration has become increasingly important to business objectives.
BUSINESS ANALYSIS
We gain an understanding about your sales process and ideal customers so that we can do a better job of communicating your value proposition to your website visitors. It also help us prioritize content in a way that will help customers decide whether you're the right company for them.
FUTURE IMPROVEMENTS AND ONLINE MARKETING
There will always be elements of your website that can be further tested and improved upon. For example, should you feature your top client logos on your homepage, or instead highlight your client testimonials? Which will do better? We like conducting tests to find out further improve your website as time goes on.
INFORMATION ARCHITECTURE AND USER INTERFACE PLANNING
Your content and pages are organized in a way that makes your website easy to use. "Wireframes", like blueprint for your website, are created to put ideas down on paper before heading into design of the website.
BACK-END CMS DEVELOPMENT
Depending on your needs, we will either customize an off-the-shelf content management system such as Wordpress (basic content website) or Magento (e-commerce) or use our in-house, custom-developed CMS. You will be trained in how to use the CMS.
CREATIVE STRATEGY AND INTERFACE DESIGN
Depending on the message we wish to convey through the design of your website, we will conduct a creative study that will give us a framework for the design of the website. The design of the website will take place in Photoshop by a designer trained in effective interface design techniques. Our designers have undergone hours of training in persuasive design.
QUALITY ASSURANCE
Our coding undergoes rigorous stress tests including potential exploits, workload balancing, and compatibility to make sure that your website works flawlessly and provides a great user experience.
We have been designing and building websites and user interfaces for over 10 years. We design based on your requirements and find the best solutions to your needs. We design and code to best practices and most up to date technology and techniques. All of our websites are coded for speed and optimisation meaning that you get your message to your audience more quickly.